Let’s talk about skincare, self-care, and the power of supporting Black-owned businesses. I had the privilege of interviewing Viv, the founder of Viviane Aires Skin Wellness—and let me tell you, she is a skincare queen! As my personal esthetician, Viv has transformed my skin while creating a sanctuary for women of color to feel empowered and radiant.
The Inspiration Behind Viviane Aires Skin Wellness
Viv’s journey started with a vision: to create a space where women, especially women of color, feel welcomed and valued. Having worked in high-end beauty environments, she saw the lack of inclusivity and knew something had to change. As a Brazilian immigrant, Viv brings a unique cultural perspective to her practice, blending aromatherapy, music, and sensorial experiences for a truly holistic skincare approach.
“I wanted to create a homey, welcoming space. That has always been in my heart,” she shares.
Her philosophy goes beyond surface-level beauty.
“I treat skin like a doctor, asking questions to understand what’s causing the imbalance.”
This personalized care is why her clients—including me—keep coming back for more.
What It Means to Be a Black Business Owner in Philly
Viv takes immense pride in being a Black female entrepreneur in Philadelphia.
“I’ve been in Philly for most of my American life, and relocating my business downtown was a dream come true.”
The road hasn’t been easy, but it’s been deeply rewarding. She emphasizes the importance of celebrating achievements and embracing the ups and downs of entrepreneurship.
“It’s a journey, not a destination.”
For Viv, being a Black business owner is about representation, resilience, and building community while navigating challenges with grace and determination.
“You have to love the game—the pain and the pleasure.” And she’s certainly mastered both.
Challenges and Triumphs of a Black Business Owner in Philly
Let’s be real—entrepreneurship isn’t always glitz and glam. Viv keeps it 100% real about the behind-the-scenes struggles.
“Cash flow has been my biggest challenge.”
Mastering finances—from QuickBooks to profit-and-loss sheets—has been a game-changer for her.
“Creative people often focus on their craft but overlook the numbers. Understanding cash flow is empowering.”
Her advice to aspiring entrepreneurs? Know your numbers!
“Once you’re clear on your passion, get familiar with profit, loss, and cash flow. It’s the key to longevity in business.”
The Magic of Holistic Skincare
Viv’s treatments aren’t just facials; they’re transformative experiences tailored to your unique needs. Her services include:
- Customized Facials: Including microdermabrasion & chemical peels
- Targeted Treatments: Addressing hyperpigmentation & scarring
- Membership Benefits: Exclusive discounts & perks
“It’s not a one-night stand,” Viv laughs.
Whether you’re a bride-to-be or someone reclaiming time for yourself, her personalized approach ensures your skin radiates confidence and health.
Membership Plans for Accessible Self-Care
Viv’s membership plans help you stay consistent with your skincare while saving money. With three tiers to choose from, there’s something for everyone:
- 💛 Tier 1 ($145): Includes a facial + 10% off products & 10% off upgrades
- 🧡 Tier 2 ($195): Adds LED light therapy + 15% off products, & 10% off services
- ❤️ Tier 3 VIP ($245): Adds Microdermabrasion + 20% off products & 15% off services
“Our membership isn’t like competitors. You get the full experience every time,” Viv assures.
And trust me, it’s worth every penny!
Advice for Aspiring Entrepreneurs
Viv drops gems for those looking to start their own business:
- 💡Learn the financial side: Understand cash flow, expenses, & profit margins early on.
- 💡 Hire strategically: “Your next hire should make you money.” Look for team members who add value.
- 💡Celebrate your wins: Reflecting on achievements fuels your entrepreneurial fire.
Her mantra?
“Hire a smile, teach a skill.”
Her team aligns with her vision while maintaining the welcoming energy clients love.
Ready to Glow?
Viv’s commitment to her craft, her clients, and her culture makes Viviane Aires Skin Wellness a must-visit for anyone looking to elevate their skincare game. Her holistic approach, combined with her expertise in melanated skin, ensures that every client leaves feeling radiant and renewed.
Where to Find Viv
📍Visit Viviane Aires Skin Wellness: 255 S. 17th St. Suite 2407 Philadelphia, PA 19103
📲 Follow her on Instagram: @vivianeairesskin for skincare tips & behind-the-scenes content.
📆 Book an appointment: Here
Viv’s journey is one of passion, resilience, and community. If you’re in Philly and looking for expert skincare from someone who gets it, book a session with Viv and experience her magic firsthand.
Let’s celebrate Black excellence—because when we glow, we shine together!
Have you struggled to find a skincare routine that works for you? Let’s chat in the comments!
