What does it really take to bet on yourself and step into your purpose? In this episode of “Black by Nature, Philly by Choice,” I had the privilege of sitting down with Lula Abera—an organizational development consultant and executive coach who transformed uncertainty into confidence. From navigating self-doubt to creating spaces for Black women to thrive, Lula’s journey is one of resilience, purpose, and power.
The Spark That Ignited the Journey
In 2018, Lula found herself at a crossroads. After years in the nonprofit sector, she had achieved milestones but felt unfulfilled. There was an undeniable pull—an itch to do something different.
That pull led her to a social impact strategy program at Penn, where she met entrepreneurs from across the globe.
“I didn’t have the language for it, but I knew there was something there,” she shared
This was the moment her entrepreneurial journey truly began.
Determined to carve out her own lane, Lula pursued a Master’s degree in organizational development, where she discovered executive coaching and consulting—fields she never even knew existed but instantly resonated with.
Overcoming Challenges: Confidence is Built Through Action
Entrepreneurship isn’t just about strategy; it’s a mindset game.
“It starts with self,” Lula says
Confidence doesn’t magically appear—it’s built through action.
“You have to show yourself you can do it,” she explains.
By taking imperfect action, Lula discovered her strengths, tackled her fears, and refined her craft.
Her biggest lesson? Consistency over perfection. Through trial and error, she realized that the key to growth isn’t waiting for the perfect moment—it’s about starting before you feel ready.
For anyone struggling with self-doubt, her advice is simple:
💡 Take action. Confidence follows experience, not the other way around.
Navigating Entrepreneurship as a Black Woman
As a Black woman and an immigrant, Lula’s experiences shaped her approach to leadership and coaching. She understands the unique barriers Black professionals face—being the “only” in the room, feeling the pressure to code-switch, or battling imposter syndrome.
Her mission? To create spaces where Black women can lead authentically, without compromising who they are. Now, as a coach and consultant, she not only empowers individuals but also pushes organizations to foster inclusive environments.
Her upcoming coaching program for Black women executives is a direct response to these challenges—helping women own their power, navigate workplace dynamics, and advocate for themselves.
Advice for Aspiring Coaches & Entrepreneurs
Thinking about stepping into coaching or consulting? Lula’s advice:
“Work on yourself first.”
Coaching is a privileged space—clients trust you with their deepest thoughts, career aspirations, and fears. That means you have to be doing the work, too.
She emphasizes:
🔑 Self-reflection is key. You can’t guide others effectively if you aren’t growing yourself.
🔑 Be teachable. Expertise doesn’t mean you stop learning—stay open, stay curious.
🔑 Create space for clients to discover their own solutions. Coaching isn’t about dictating—it’s about guiding.
Sustaining Success: The Role of Self-Care
Coaching, entrepreneurship, and leadership are emotionally demanding. Lula admits that balancing it all hasn’t always been easy, but she’s learned the importance of prioritizing her well-being.
Lula’s go-to self-care rituals?
🌿 Walking in nature for clarity and peace
💬 Therapy & community support to stay grounded
🛑 Knowing when to pause—rest is just as important as the work
“You need your community,” she emphasizes.
Success isn’t just about doing—it’s also about recharging.
What’s Next: Building a Legacy
Lula is just getting started. Alongside her coaching work, she’s developing a book that highlights the diverse experiences of Black women in professional spaces—a project that will amplify voices and celebrate authenticity.
Her coaching program for Black women executives is also launching soon, offering a safe space to grow, navigate challenges, and own their power in the workplace.
Join the Conversation!
Lula’s journey from doubt to confidence is proof that transformation starts with a single step.
📌 Follow Lula on Instagram: @lulaaberra_ for updates & empowering insights!
What’s one takeaway from her story that resonated with you? Drop a comment below! 👇🏾 Let’s keep the conversation going.
